Corporate Giving and Cause Marketing

Tuesday, December 5, 2023 - 3:30 pm - 4:45 pm Eastern Time

A GrantNewswatch Program

Click Here to Register for Live Program $79

Click Here to Register for Live Program and Receive Recording $119

Securing corporate sponsors can provide a big boost to your organization's fundraising efforts and bottom line budget. This course will provide you with the tips & tools you'll need to cultivate a long-lasting relationship with a corporate partner committed to your not-for-profit and its work.

A fresh approach towards Corporate Giving also involves "Cause Marketing", the sale of goods and services, which is growing as a source of funding for not-for-profits. This course will also provide you with the ins & outs of Cause Marketing including tax and legal considerations for both seller and buyers.

Highlights Include:

  • Understanding what motivates corporations to give
  • Best methods for corporate prospect research and choosing your corporate partners
  • Leveraging corporate giving opportunities: Matching gifts, challenge grants, and in-kind support
  • Sponsorships: a "win" for both not-for-profit and corporate sponsors
  • Launching a "Cause Marketing" campaign and incorporating it with your corporate giving package
  • Cultivating multi-tiered relationships with your corporate partners: Employee giving and volunteer programs
  • Examples of Cause Marketing income generating activities
  • Product Marketing - becoming an independent seller or partnering with a for-profit within a licensing arrangement 
  • Legal considerations for product & service sales
  • Getting the most out of Cause Marketing: cultivating new corporate partners, growing corporate and individual giving

This 75 minute seminar includes a Q&A and discussion of strategic problem solving and Development How To’s.


Bill Edelstein is a consultant specializing in helping not-for-profits develop diversified revenue streams. He holds Advanced Degrees in Education and Not-for-Profit Development. His professional work is focused on Donor Relations and Fundraising. Bill is an adjunct professor at John Jay College of the City University of New York.

Bill Edelstein


I participated in the P2P webinar which, by the way, was amazing. Thanks for all the information you shared. - Elliot, Adcieo

Thank you Bill!! I enjoyed the presentation, in fact one of the best I have attended in some time. - Wendy, Ferris State University

A great Grant Writing Class 101! - Cheryl, Tulane University

Keep up the great work. Really glad I was able to join today. - Anna, Community Bridges

Thanks so much for an amazing Webinar.  So much info there.  I’ve already sent my notes to the fundraisers but I am glad they will be getting your recording! - Diana, St. Joseph Center

Thank you for your time and effort teaching this course – I am really enjoying participating with other ‘students’! - Liz, AFTD

GREAT CLASSES! - Karen, Chicago Urban League

I’d like to thank you once again for the great virtual facilitation and training sessions. You were patient, understanding, engaging, and checked in with us on our learning in several ways. I admit that this is a very busy time for me as it is reporting season so I wasn’t able to participate in the homework the way I would have liked. I was so grateful that I felt nothing but understanding from you and was able to learn so much from your sessions! - Clarinda, United Way of Central Minnesota

Thank you Bill. I found the course helpful because you provided a comprehensive overview of all the moving parts with grants management and specific resources to help. - Julia, Wings for Kids