Public Relations for Not-For-Profits

Tuesday, August 13, 2024 - 3:30 pm - 4:45 pm EasternTime

A GrantNewswatch Program

Click Here to Register for Live Program $79

Click Here to Register for Live Program and Receive Recording $119

Promoting your nonprofit through public relations is crucial for success. It's not just about spreading awareness of your mission, but also attracting potential donors and building trust within the community.

This webinar will demonstrate how to develop and execute effective public relations strategies to disseminate your key messages, highlight accomplishments, and project compelling stories to build visibility for your nonprofit. You'll learn how to manage media relations and create a solid annual organizational communications plan that clarifies your mission goals and benchmarks for success.

It's essential to understand that public relations for nonprofits is different from traditional PR. This webinar will help you navigate the unique challenges of promoting a nonprofit organization and support you in building relationships with all types of donors and community partners.

Finally, you'll learn about the importance of maintaining your organization's fiscal health and how watchdog agencies evaluate nonprofits. Understanding these ratings criteria can help you cultivate trust and credibility with all your organizational constituents. By attending this webinar, you'll be equipped with the tools and knowledge to execute impactful public relations for your nonprofit.

Highlights Include:

  • Develop a comprehensive Communications Plan that incorporates traditional media and innovative technologies to reach your target audience.
  • Create digital marketing strategies that raise public awareness of your nonprofit's mission and generate new donations.
  • Craft engaging content for social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Tik Tok while maintaining a unified brand voice across all channels.
  • Review digital marketing analytics, including Google Ads, to evaluate the impact of your marketing efforts and measure success.
  • Define your nonprofit's target audience and develop a clear and concise brand messaging strategy to address their needs and interests.
  • Utilize Artificial Intelligence (AI) technologies to create effective press releases, media pitches, and other communications materials.
  • Leverage social media to engage with your audience, promote your nonprofit's mission, and increase visibility.
  • Understand how nonprofit rating agencies impact public perception and donor trust, and ensure your organization meets their standards.
  • Create a crisis communication plan to prepare for and respond to negative publicity.
  • Cultivate relationships with media outlets and community influencers to amplify your nonprofit's message.
  • Implement best practices for conducting successful events, crafting press releases, and leveraging PR opportunities.
  • Maintain a positive public image for your nonprofit through consistent messaging, transparency, and engagement with stakeholders.

And Use AI to:

  • Generate scripts for fundraising videos that can be shared on social media or your nonprofit's website
  • Create content for a fundraising campaign website, such as a landing page or donation page
  • Develop an engaging chatbot that can answer donors' questions and guide them through the donation process
  • Craft catchy slogans and taglines for your fundraising campaigns
  • Compose speeches for fundraising events or presentations

This 75 minute seminar includes a Q&A and discussion of strategic problem solving and Development How To’s.


Bill Edelstein is a consultant specializing in helping not-for-profits develop diversified revenue streams. He holds Advanced Degrees in Education and Not-for-Profit Development. His professional work is focused on Donor Relations and Fundraising. Bill is an adjunct professor at John Jay College of the City University of New York.

Bill Edelstein


I participated in the P2P webinar which, by the way, was amazing. Thanks for all the information you shared. - Elliot, Adcieo

Thank you Bill!! I enjoyed the presentation, in fact one of the best I have attended in some time. - Wendy, Ferris State University

A great Grant Writing Class 101! - Cheryl, Tulane University

Keep up the great work. Really glad I was able to join today. - Anna, Community Bridges

Thanks so much for an amazing Webinar.  So much info there.  I’ve already sent my notes to the fundraisers but I am glad they will be getting your recording! - Diana, St. Joseph Center

Thank you for your time and effort teaching this course – I am really enjoying participating with other ‘students’! - Liz, AFTD

GREAT CLASSES! - Karen, Chicago Urban League

I’d like to thank you once again for the great virtual facilitation and training sessions. You were patient, understanding, engaging, and checked in with us on our learning in several ways. I admit that this is a very busy time for me as it is reporting season so I wasn’t able to participate in the homework the way I would have liked. I was so grateful that I felt nothing but understanding from you and was able to learn so much from your sessions! - Clarinda, United Way of Central Minnesota

Thank you Bill. I found the course helpful because you provided a comprehensive overview of all the moving parts with grants management and specific resources to help. - Julia, Wings for Kids