Giving Tuesday, Digital and AI Marketing, and Social Media Fundraising

Tuesday, November 21, 2023 - 3:30 pm - 4:45 pm Eastern Time

A GrantNewswatch Program

Click Here to Register for Live Program $79

Click Here to Register for Live Program and Receive Recording $119

Rethink Your Giving Tuesday Strategy and Unlock the Puzzle of Social Media Fundraising 

Many nonprofits struggle with maximizing their fundraising potential from Giving Tuesday (and other giving days). Aside from a nuanced pod or ambassador driven approach, AI can play a valuable role in supporting nonprofits during Giving Tuesday including with donor targeting and personalization, automated fundraising campaigns, social media “listening”, real-time data analysis, and utilizing chat-boxes to maximize donor giving.

Learn how to use digital outlets to effectively engage elusive major donors, spread mission awareness, connect with your target audience, and promote your events. Converting your social media into successful fundraising campaigns can be a challenge. Learn how to make social media fundraising part of your long-term successful fundraising plan.

Highlights Include:

  • How to successfully drive and increase your fundraising potential from Giving Tuesday
  • Utilize digital marketing for content and influencer marketing, search engine optimization, and pay-per-click advertising.
  • Leverage AI effectively to drive Giving Tuesday fundraising and enhance your overall fundraising efforts
  • Tips and tools to get you comfortable navigating popular social media and online platforms, including Facebook, Instagram, Twitter, LinkedIn, GoFundMe, Slack, and Constant Contact
  • Mapping an annual communication plan that includes expanding your presence on the most impactful social media platforms for delivering your organization's message to constituents and donors
  • Branding your organizational marketing material to create a consistent message across social media platforms
  • Appealing to Millennials and Gen X through social media with Peer-to-Peer fundraising, Crowdfunding, and other interactive tools
  • The importance of data analytics for tracking and growing a successful social media campaign 
  • Generate social media posts that highlight your nonprofit's mission and encourage donations using AI

This 75 minute seminar includes a Q&A and discussion of strategic problem solving and Development How To’s.


Bill Edelstein is a consultant specializing in helping not-for-profits develop diversified revenue streams. He holds Advanced Degrees in Education and Not-for-Profit Development. His professional work is focused on Donor Relations and Fundraising. Bill is an adjunct professor at John Jay College of the City University of New York.

Bill Edelstein


I participated in the P2P webinar which, by the way, was amazing. Thanks for all the information you shared. - Elliot, Adcieo

Thank you Bill!! I enjoyed the presentation, in fact one of the best I have attended in some time. - Wendy, Ferris State University

A great Grant Writing Class 101! - Cheryl, Tulane University

Keep up the great work. Really glad I was able to join today. - Anna, Community Bridges

Thanks so much for an amazing Webinar.  So much info there.  I’ve already sent my notes to the fundraisers but I am glad they will be getting your recording! - Diana, St. Joseph Center

Thank you for your time and effort teaching this course – I am really enjoying participating with other ‘students’! - Liz, AFTD

GREAT CLASSES! - Karen, Chicago Urban League

I’d like to thank you once again for the great virtual facilitation and training sessions. You were patient, understanding, engaging, and checked in with us on our learning in several ways. I admit that this is a very busy time for me as it is reporting season so I wasn’t able to participate in the homework the way I would have liked. I was so grateful that I felt nothing but understanding from you and was able to learn so much from your sessions! - Clarinda, United Way of Central Minnesota

Thank you Bill. I found the course helpful because you provided a comprehensive overview of all the moving parts with grants management and specific resources to help. - Julia, Wings for Kids