Augment your education
Business Generalists Certificate Program
Click Here for Registration: $1750
Business Fundamentals Training Program
(Current Rate $1750. Register Now to Beat the 2024 Rate Increase!)
One Program, Covering:
1. Business Strategy and Innovation
2. Entrepreneurship 3. Leadership 4. Sales and Negotiation 5. Business Operations 6. Management 7. Financial Accounting
An employee will spend an average of 80,000 hours of their life working.
Studying business is critical for skill development and career advancement. Understanding the big picture is important not just for the employee, but for the organization.
Whether you’re looking for a promotion, to launch a venture, or to just build your organization - we've got you covered.
Our program is laser-focused on what works in the business world: no fluff, all substance
Our teachers don’t just study the market - they define it.
Our textbook? The experience of the world’s greatest entrepreneurs, CEOs and executives.
The Augment Business Generalists Certificate Program is your toolkit for the trade. Understand business models, get success-proven frameworks, draft killer plans, win your customers, lead your team to victory,
The unmatched depth, premium quality, world-class mentors, and unrivaled flexibility of our next generation Business Generalists Certificate Program make it the perfect choice in business education.
Augment’s approach is to reshape education by leveraging online tools to offer high-quality business knowledge straight from the minds of our brightest business leaders.
The Augment Business Generalists Certificate Program is brought to you by the most brilliant minds in business - women and men who have reshaped entire industries and created companies with a cumulative worth of over $100B. Faculty includes:
-
Jimmy Wales, Founder, Wikipedia
-
Rend Stephan, Managing Director at BCG
-
Steve Chen, Founder, Youtube
-
Ann Hiatt, First Chief of Staff, Google
-
Caen Contee, Founding Team at Lime
-
Renaud Visage, Founder, EventBrite
-
Gabriela Hersham, Founder, Huckletree
-
Chris Barton, Founder, Shazam
-
Uri Levin, Founder, Waze
-
and More!
Key Benefits Of Attending This Program
:
This course has been designed to provide you with practical solutions to the challenges you confront everyday.
You'll get the vital knowledge you need to succeed - plus the critical strategies to perfect your business skills. The Augment Business Practicum includes seven key modules:
-
Business Strategy and Innovation
-
Entrepreneurship
-
Leadership
-
Sales and Negotiation
-
Business Operations
-
Management
-
Financial Accounting
Bonus! We are rapidly expanding our offerings. By signing today, you will have access to all the new offerings added for the next year!
Module 1: Strategy and Innovation
Presentation by Jimmy Wales, Founder of Wikipedia
This introductory module dives into the core principles that guide decision-making and problem-solving in the business world. Each unit is based on concrete, practical and actionable frameworks drawn from the experiences of two of the world’s most successful entrepreneurs - Uri Levine, Founder of Waze, and Jimmy Wales, Founder of Wikipedia.
This Module Covers:
- The Problem-Oriented Mindset
- Steve Blank’s Value Proposition Formula
- Assessing Market Opportunities
- The Customer Discovery Journey
- Selecting A Business Model
- The Customer-Centric Approach
- The Product Adoption Curve
Case Studies Include:
- Why would advertising hurt Wikipedia's business? By Jimmy Wales - Founder of Wikipedia
- Waze’s Customer Segmentation Framework By Uri Levine - Founder of Waze
- Market-Sizing: Waze’s Qualification Matrix By Uri Levine - Founder of Waze
Module 2: Entrepreneurship
Presentation by Chris Barton, Founder of Shazam
Adopting an entrepreneurial mindset is key to success at all stages of business. The module brings you insights into how the world’s most brilliant entrepreneurs spot ideas, find customers and scale businesses. You'll gain insight into how to spot the right ideas and turn them into successful enterprises.
This Module Covers:
- The Entrepreneurial Mindset
- The Three Ingredients of a Business Idea
- Build a Minimum Viable Product
- The Art of Pivoting
- Blue Ocean vs. Red Ocean Markets
- Go-To Market Strategies
Case Studies Include:
- Life After Shazam: Why Chris Barton Joined Dropbox and Google. By Chris Barton - Founder of Shazam
- Competing with Giants: How Wikipedia took on Google By Jimmy Wales - Founder of Wikipedia
- The Niche Behind Eventbrite's Success By Renaud Visage - Founder of Eventbrite
Module 3: Leadership
Presentation by Rend Stephan, Managing Director, BCG
This module explores the leadership style and techniques of those who lead some of the world’s most transformative organizations. It aims to equip you with the skills and insights to lead with confidence and integrity
This Module Covers:
- Setting stretch goals: the OKR Framework
- The Sandboxing Framework
- Aligning Missions, Goals and Results
- Task Prioritization Techniques
- Understand and Combating the HIPPO Effect
- Becoming a Heat Shield
- Overcoming the Imposter Syndrome
- The Anti-Complex Framework
Case Studies Include:
- Running Effective Meetings: Amazon’s Two Pizzas Rule By Ann Hiatt, Google’s First Chief of Staff
- Creating Time for Thinking: Lessons from Jeff Bezos and Eric Schmidt By Ann Hiatt, Google’s First Chief of Staff
- The incremental Paradox - Lessons from Boeing By Rend Stephan
Module 4: Sales
Presentation by Jeffrey Gitomer, Best selling sales author
Sales is for everyone in business. In this section, you'll delve into the art and science of sales. This module is designed to equip any entrepreneur and business leader with the tools to drive business growth across industries.
Focused on practical strategies and rooted in modern business scenarios, this course is designed to provide students with the skills needed to thrive in today's competitive marketplace.
You'll delve into the sales process, exploring critical areas like prospecting, relationship building, negotiation, and closing techniques.
This course is taught by Jefrey Gitomer, author of the Best Selling Sales Book of All Time - The Little Red Book of Selling
This Module Covers:
- Discovering the Buying Motive
- Risk Reversal
- Asking the Right Questions
- Communicating in terms of "them"
- Mastering the Pitch
Module 5: Business Operations
Presentation by Caen Contee, Co-Founder at Lime
How do Businesses actually run? It's all about operations. In this module, you'll learn how to make the different pieces of the puzzle work together
This Module Covers:
- Processing Customer Feedback
- The Rules of Expansion
- Organic vs. Inorganic Growth
- Defining Company Values
- Forging Business Partnerships
- Authentic Branding
Case Studies Include:
- The Shazam Friction Reduction Framework By Chris Barton - Founder of Shazam
- Navigating through Crises: Lessons from Lime By Caen Countee - Founder at Lime
- Community Building - The Wikipedia Playbook By Jimmy Wales - Founder of Wikipedia
Module 6: Management
Presentation by Morin Oluwole, Global Director at a Tech Company
This module explores key management concepts and techniques to help managers move their organizations forward
This Module Covers:
- The Science Behind Motivation
- Making Hard Decisions
- Mentorship & Sponsorship
- The Massive Transformative Purpose
- Diversity and Inclusion Crisis Managemen
Case Studies Include:
- Alignement: Lessons from YouTube By Steve Chen - Founder of Youtube
- Eventbrite and the Massive Transformative Purpose By Renaud Visage, Founder of Eventbrite
Module 7: Financial Accounting
Presentation by Steven Chen, Founder of Youtube
No business education is complete without a robust knowledge of Financial Accounting. In this module, you’ll learn to interpret and manage financial information, a crucial skill for making informed business decisions.
Learn about assets, liabilities, equity, income, and expenses, and how these elements interact ni business operations.
This Module Covers:
- Financial vs. managerial accounting
- The Accounting Equation
- The Three Financial Statements
- Assessing Company Health
- Breaking Down Liabilities
More Modules Coming Soon! Join today and additional Modules will be added automatically for a full year!
|